Jolly Rancher Campaign

This campaign began with the idea of creating a humorous concept around Jolly Ranchers. I used small comic strips to highlight how the candy's taste can affect your mood. I utilized the simplicity of monoline to create the illustrations, giving the comics a clean and modern look. Adding bits of color helped the designs stand out and catch attention. This approach differentiated the campaign from competitors, making it more visually
engaging and entertaining.